Welcome to the dedicated area for lecturers utilizing Global Expansion Go-to-Market Strategies for Business Students. Here, you will find a comprehensive collection of resources tailored to support your teaching and enhance the learning experience for your students.
If you are unable to view any content on this page or receive a message indicating restricted access, please visit the Lecturer Portal to log in or register.
Available Resources
There are three categories of resources available:
- Assignments: Direct access to all available assignments.
- Self-Assessment Questions: Includes all self-assessment questions along with their corresponding answers.
- Figures and Tables: Provides access to all figures, tables and case studies used in the material.
Assignments
In the following section, you can download all 16 unique assignments. Assignments related to Module A are designed also to be used across all modules for developing a comprehensive Go-to-Market Strategy.
The remaining module-specific assignments are intended solely for their respective modules. Kindly refrain from distributing these assignments independently, as I aim to track their usage and monitor when they are downloaded. This approach helps ensure the quality and relevance of the assignments.
Assignments are updated regularly, not only to keep the content fresh but also to minimize the risk of results being shared prematurely
Self Assessment
The book includes over 150 self-assessment questions, presented below as a complete set and organized by module. Both versions—with and without answers—are available for your convenience.
The version without answers can be used to design theoretical exams or adapted to suit your specific requirements.
The answers are provided in PDF format, while the questions are available as Word documents. If you have any additional requests or specific needs, please feel free to contact me at lecturer@jbtd.nl.
Figures, Tables and Case Studies
All the presented Figures, Tables, and Case Studies are available for download as part of a single, unformatted PowerPoint slide deck.
- Figures are provided in both low- and high-resolution formats (JPEG & TIFF), making them suitable for various presentation purposes.
- Tables and Case Studies are available only as low-resolution images embedded within the PowerPoint.
By summer 2025, a comprehensive slide deck will be released, covering each module and the entire book. This deck will be available in two formats: unformatted and styled according to the JB Telecom & Data house style.
The slide deck pricing is as follows:
- $25.00 (excl. VAT, where applicable) per module.
- $75.00 (excl. VAT, where applicable) for the full book.
If you’re interested, please reach out directly for a custom offer. Once the offer is approved, an invoice will be issued, and the slides will be released upon payment confirmation.
