Go-To-Market Strategy

Crafting and implementing International Route-to-Market Strategies: Empowering technology-driven companies to expand their global presence with with a tailor made go-to-market strategy which will deliver growth.

Publications

All the knowledge I have gained related to Go-to-Market strategies for Start-Ups and Scale-Ups has been consolidated into two series of books. The first series focuses highly on Scale-Ups and adopts a practical, executable business approach. The second series builds on the first but is tailored for business students.

• Global Expansion Go-to-Market Strategies for Scale-Ups
• Global Go-to-Market Strategies for Business Students

Additional Services

In addition to the two main offerings, the following short-term services are provided too:

• Revitalising Product Portfolios
• Market research
• Competitive Intelligence
• Analyst Relationship
• Due Diligence
• Post-merger integration
• Organizational Change
• Transport Diensten

• Is 5G the future?13 August 2025
  Why stable internet on trains remains a challenge, even though it costs the NS millions Originally posted by RTL Nieuws Wi-Fi on trains would cost the NS millions every year. And that’s for a system that has a reputation for… Read more: Is 5G the future?
• Worthless Wi-Fi on planes leaves travelers high and dry2 August 2025
  Originally posted in Dutch by NU.nl In Screen Time, tech reporter Rutger Otto writes weekly about the internet. This time, he discusses Wi-Fi on airplanes. Last week, I took the train to London. I prefer this to flying in almost… Read more: Worthless Wi-Fi on planes leaves travelers high and dry
• New Sales Partner effectiveness23 January 2025
  It is almost impossible to generate revenue on day one with a new sales partner. If this happens, it is likely to be a fortunate coincidence. The portfolio knowledge embedded within the vendor’s organization needs to be effectively communicated to… Read more: New Sales Partner effectiveness